This track is focused on how heritage brands evolve and innovate around technology as a driver and how they are configuring their go to market strategies to respond to needs of advertising which has become a participatory medium between brand and consumer. We are at a crossroads of traditional formats intersecting with experiential marketing that is powered by technology and the social amplification of consumers creating content and leveraging it across their own communities and platforms. Learn how leaders in the industry are challenging the rule book and partnering with their agencies, publishers, and content creators to develop unique tech-based media and entertaining content.
