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Thursday, November 2 • 12:30pm - 1:00pm
[The Age of The Creator] OUTFRONT: How Legacy Brands are Creating Cultural Moments to Reignite Audiences

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This track is focused on how heritage brands evolve and innovate around technology as a driver and how they are configuring their go to market strategies to respond to needs of advertising which has become a participatory medium between brand and consumer. We are at a crossroads of traditional formats intersecting with experiential marketing that is powered by technology and the social amplification of consumers creating content and leveraging it across their own communities and platforms. Learn how leaders in the industry are challenging the rule book and partnering with their agencies, publishers, and content creators to develop unique tech-based media and entertaining content.

avatar for Rachel Wintner

Rachel Wintner

Brand Partnerships : Luxury & Entertainment Vertical Lead, OUTFRONT Media

avatar for Sarah May Bates

Sarah May Bates

V.P. / Creative Director, RPA

Thursday November 2, 2023 12:30pm - 1:00pm PDT